Storytelling has sustained cultures and communities since the beginning of time. Behind every one of today’s life science product launches, market expansions or value-based care integrations is a story of who this affects, how it affects them, and why people should care. Stone Communications Consulting partners with clients to pay this craft forward. We empower them to choreograph and deliver to their audiences the essence and full suite of what they aspire to do, and an understanding of why it matters.
Stone Communications Consulting is a health care-focused communications consultancy, serving clients in the U.S., Europe and Asia. We support the communication imperatives of organizations in health care delivery (health care systems, physician practices), therapeutics, health care technology, community and global health, advanced illness--hospice and palliative care, and health industry advocacy.
We’ve led communications for some of the country’s largest health care corporations and reported on the industry as journalists. This brings to clients efficiency and a fluency in all aspects of health care communications, and front-line, first-hand expertise building and executing strategies, and defending against reputational harm.
On the receiving end of our clients’ initiatives stands a person. Stone Communications Consulting captures and crisply communicates this storyline with expertise, impact, and value.
Stone Communications Consulting services:
•Building and executing communication campaigns
•Organizational branding and messaging
•Creating website narratives
•Media outreach and training
•Presentation training
•Reputation and crisis management
•Digital content marketing
• Award-winning video production
I’m a kid from Cleveland whose first job after college was reporting agriculture for a TV station in Western Wisconsin. My time ‘in the field’ taught me about a lot more than corn borers and Ag bills. I witnessed the pride that arises through cultivating a livelihood. I admired the spirit and perseverance that farm communities devoted toward reaping healthy harvests. I marveled at their mastery of their machinery.
My curiosity carried me to journalism jobs that led to Minneapolis/St. Paul, all the while asking questions, pursuing follow-ups, crafting stories, and connecting them with viewers. Health, as a lifeblood of wellness and security, became central to my scope; as a reporter, then a PR agency executive, then a corporate communications leader for two of the country’s most potent health care corporations. My soul was rewarded, and my work was awarded.
But beneath the heft and heart and muscle of health care’s renaissance I discovered an Achilles heel; a chasm in communication that’s stunting growth. I learned of visionaries and innovators and practitioners who hadn’t defined and put to use the essence of their product - device - service - to capture why their work matters and how it helps the people they serve.
I founded Stone Communications Consulting to bring my fluency in health care and acumen as a journalist to clients, enabling them to choreograph and communicate what they do, to the audiences they need to reach; governments, regulators, investors, patients, payers, providers, their employees, the public at large. And, the media.
To this day, as in back in the day, I’m committed to the concept of providing the tenacity and tools to help reap meaningful returns.
What We've Achieved
Led communications and public relations for some of the country’s most formidable health care corporations
Built and executed marketing-communications campaigns positioning company executives as foremost thought leaders
Designed and led organizational crisis communications programs
Served as primary media spokesperson on issues and proactive story pitches
Trained leaders and staff to engage with news media
Produced and placed video/digital content to advance the organizational brand
Headed FDA regulatory response communications
Crafted published story-lines which converted complex policy positions into human-centric calls to action
Re-built and re-wrote end-to-end Web content to enhance brand awareness and stimulate sales
Placed organizations and their initiatives in major market media outlets and trade publications
Won numerous industry awards. Here’s a sample of a few:
National PR News Legal PR Award
National Edward R. Murrow Award
First Place Radio, Television Digital News Association Awards
Upper Midwest Emmy Awards
Best of Gannett Award
National Women in Sports Journalism Awards
First Place, Northwest Broadcasters News Association
First Place, Minnesota Associated Press Award